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From the CoStar SHARE Center

Revenue Management Book and Certification (RMC)

The “Hospitality Revenue Management and Profit Optimization” book and the corresponding “Revenue Management Certification” (RMC) are jointly offered by RevME and STR, the association of leading revenue management academics. The book, offered in an e-reader format, is a collaborative effort of over 20 of the most respected international revenue management professors. The corresponding student certification is an industry recognized stamp of approval to substantiate a student’s knowledge of basic revenue management principles and help them stand out from the crowd in hotel operations, revenue management, or data analytics.

Certification in Hotel Industry Analytics (CHIA)

Obtained by over 40,000 students, professors, and professionals, the CHIA if the most popular hotel industry certification related to analytics. The CHIA is offered by colleges and universities around the world and is mandatory at many. Recipients include professionals from almost every hotel company and related firm. The CHIA covers hotel industry terminology, players, categorizations, benchmarking, metrics, formulas, and methodologies. Comprehensive instructions are provided for analyzing a wide range of property level and hotel industry data for strategic decision-making.

Certification in Advanced Hospitality and Tourism Analytics (CAHTA)

This advanced certification, building on the CHIA foundations, has been obtained by thousands of students and professionals. The CAHTA provides thorough training on four popular types of hotel and tourism research projects: a Market Study, Event Impact Analysis, Economic Analysis, and Feasibility Study. Training includes detailed components, comprehensive steps, and multiple case scenarios for each project. Participants receive valuable templates to create the highest quality of industry research. Participants use the templates to create a project in class as well as in their future careers.

CoStar Real Estate Analytics Certification (CREA) 

We are currently working with leading universities around the world to pilot this new student certification.  Training includes a comprehensive overview of the CoStar Suite product including full functionality and all the data available.  Commercial real estate principles and related analytical foundations are thoroughly reviewed to help make students the most effective users of the CoStar product.  CRE professionals and research applications are presented, including the data used and the analysis processes applied for strategic decision-making.  The CREA certification is a great way to accentuate your knowledge of CoStar and your ability to analyze CRE data.

Why students, professors, and industry professionals love our certifications

  • All STR certifications have numerous industry and academic acknowledgments and recognitions, each with a 5-year duration. As such, students and professionals add these designations to their online portfolios, business cards, and resumes/CVs. You will frequently see these identifications, for example: “John Smith, CHIA”. Opportunities to renew the certifications are made available prior to expiration.
  • The STR certifications are tremendous career builders. For graduates, there is no better way to stand out from the crowd than having an analytics-related certification from the leader in hotel and CRE data. For professionals, the certifications are fantastic “door openers” to get noticed and to accelerate career progression. 
  • The SHARE Center supports universities and hotel companies wishing to present training to students and staff. Free train-the-trainer sessions and helpful resources are provided. Contact [email protected] for more information.

Here are a few of the testimonials we have received

Jean Auguste van Willigen | Student, HMS NHL Stenden

“Valuable if you want to broaden your knowledge on revenue management at a rapid pace and show it in concrete steps. An addition for many in my opinion and lets you get in touch with the many facets of revenue management in a nice way. Availability at the lessons is a must and quickly brings you up to the thinking level of the exam, the book is additional to the lessons. Anyone who wants to demonstrate their understanding of the basics and background of revenue management will benefit greatly from this exam.''

Marit de Vries | Senior Lecturer Revenue Management, HMS NHL Stenden

"Sharing theory about Revenue Management based upon the latest development in the industry, with our second-year undergraduate students, is very helpful in preparing the student. This preparation relates to helping students develop themselves towards Game Changers in the hospitality industry and beyond, in which they are valuable spokespersons joining the conversation at the boardroom table. While Revenue Management is a key topic in understanding how to run a business, it is very valuable for a student to prove their knowledge by means of a STR certificate valued by the industry."

Christina Tavares | Senior Lecturer,
Hospitality Business School
Ecole hôtelière de Lausanne (EHL)

“I have over ten years of experience with CHIA as a certified instructor. I look forward to the training sessions with the new students each semester. It is gratifying to see their interest grow during the workshops and when they realize that numbers can tell a story. The certificate is an excellent asset on the students’ CVs when applying for internships or positions around the globe, as numerous hospitality companies worldwide use the STR reports and information taught during the certification. As an instructor, I appreciate the up-to-date information in the teaching material. The content is easy to work with, with clear explanations, many examples and exercises.”

Robert O'Halloran | Ph'd., Professor and Director, SHL East Carolina University

“The School of Hospitality Leadership at East Carolina University has been part of the Certification in Hotel Industry Analytics (CHIA) since the pre-pilot days.  The integration of the exam and its corresponding materials has enhanced the professional recognition of our students and supported them in their job searches.  The CHIA material is integrated in my own class focusing on financial management and has assisted students in handling more complex problems.  They strengthen their decision making skills by focusing on the interpretation of data.  The CHIA program integrated with ECU academics and combined with industry experience has been a positive addition to student education and professionalism.”