Certification in Advanced Hospitality and Tourism Analytics (CAHTA)

The Certification in Advanced Hospitality and Tourism Analytics instructor-led workshops and the corresponding certification are endorsed by the organizations below. Together we offer the Certification in Advanced Hospitality and Tourism Analytics instructor-led workshops and certification for professors to use in their classes and for students and industry professionals to earn a highly valuable certification to be used in the workforce.

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The CAHTA is endorsed by the following organizations

What is the CAHTA?

The Certification in Advanced Hospitality and Tourism Analytics (CAHTA) is an advanced credential that builds on the foundations of the CHIA certification. It has been earned by thousands of students, professors, and industry professionals worldwide. The CAHTA is offered at many of the top hotel schools globally and is commonly integrated into capstone courses, analytics-focused classes, and hotel development programs. It is especially popular at the master’s level and among participants in STR’s Market Study Competition.

The CAHTA delivers in-depth training on four widely used types of hotel and tourism research projects. Each module provides detailed instruction, step-by-step guidance, and multiple case studies. Participants gain access to professional-grade templates, which they can use to complete projects during training and apply in their careers moving forward.

The certification is structured into four comprehensive training sections:

How to Conduct a Market Study
How to Conduct an Event Impact Analysis
How to Conduct an Economic Analysis
How to Conduct a Feasibility Study

With the CAHTA, participants gain the skills, tools, and confidence to perform real-world research and contribute valuable insights to the hospitality and tourism industry.

Who Should Get the CAHTA Certification?

The Certification in Advanced Hospitality and Tourism Analytics (CAHTA) is designed for industry professionals seeking to strengthen their data analytics expertise and research skills. Ideal candidates include general managers, revenue managers, corporate staff, travel and tourism professionals, trainers, and research teams from a wide range of organizations, such as:

Hotel companies and individual properties
Hotel ownership and management groups
Tourism and travel organizations
Hotel associations
Convention and visitor bureaus
Developers, consultants, and appraisers
Accounting and financial advisory firms
Hospitality technology and service vendors
Other organizations that support or serve the hotel and tourism industry

Here's what students, professors, and professionals have to say about the CAHTA

Laura Garland | Complex Director of Revenue Management,

HEI Hotels & Resorts

“The skills that I learned have been immediately applicable to my daily tasks. Having the knowledge base from this certification has allowed me to stand out from my colleagues and I have become a “go to” person in my company for STR analytics. I really appreciate your time and wish you the best!”

Bianca Louise Del Castillo | Student,

Cal Poly Pomona - Collins College of Hospitality Management

“The program combines knowledge-based learning with hands on application, which game me the confidence to work with real hotel and tourism data and present insights effectively. The resources provided helped me become more familiar with industry terminology and offered practical guidance on conducting market studies, impact studies, economic analysis, and feasibility studies. The modules were easy to follow and informative, offering clear explanations of how each type of research is conducted.”

Pham Linh Dan Nguyen | Revenue Analyst,
Intercontinental Hotel Group

“The training was insightful and gave me an opportunity to better hone my analytical skills, especially when applied to a specific market or event. While at RMIT Vietnam, these takeaways helped me to lead my student team in the STR Asia Pacific Competition where we achieved the Championship. I am now a Revenue Analyst with the Intercontinental Hotels Group and I am elated that the knowledge that I have learnt is extremely useful in my current role.”

Christina Tavares | Senior Lecturer,
EHL Hospitality Business School

“The CAHTA is a natural step after CHIA. The students have to use, analyze and apply the information in many of the reports and data covered in the CHIA. The data used for the required project is up to date which makes the student presentations pertinent and diverse. They connect hospitality industry data to local, national and international economical situations and events. It is rewarding to see them connect the dots and have these aha moments. I am convinced that it is a learning experience with a real impact on their future studies and career.”

Here is what your CAHTA certification will look like

Are you ready for your Certification in Advanced Hospitality and Tourism Analytics (CAHTA)?